ad guidelines

IMAGES:
Photographs must be saved in the highest quality JPEG format, submitted directly from a digital camera or as an original no larger than 8 1/2” x 11”. Preferable images are clear, flat solid print. If you send a digital file, make sure it is a large size and at least 300 dpi or the image may not print clearly. Ideally an image can be saved as tif, jpg or eps file formats. If a file size is less than 100KB, there is a good chance that the resolution is too low for good print quality. Art from a website usually is not acceptable
for print. The resolution is much too low for a good quality reproduction in print.

LOGOS:
Raised business cards do not reproduce well. Art from newsprint (including Yellow page ads) is also not a great choice, but it is usable. We prefer ad slicks in color for color logos, however we can work with most anything. Just beware that a bad original file will not improve with scanning.

DIGITAL FILES:
Please do not send PUBLISHER or WORD PERFECT files. We cannot open these files. POWER POINT files are also NOT ACCEPTABLE.

If a file in Microsoft Word, keep in mind the fonts might look different so submit a hard copy along with the electronic version.

ACTUAL AD SIZES: (WIDTH BY HEIGHT):
Full Page: 4.875” x 7.75” Two-thirds Page: 4.875” x 5.2” Quarter Page: 2.4” x 3.875”
Half Page: 4.875” x 3.875” Third Page: 4.875” x 2.6” Half Page Vertical: 2.4” x 7.75”
Back Page: 4.875” x 7.75” with mailing block

ELECTRONIC ADS:
The magazines are created on a Macintosh computer using Adobe InDesign. Supplemental files are created in Photoshop and Illustrator.
To submit an ad electronically use one of these programs, or submit the file completed as a JPG, TIF or EPS file. PDF files are acceptable as long as fonts are embedded.

TEXT IN IN-DESIGN, ILLUSTRATOR FILES:
Only Adobe Type I fonts are acceptable. No PC fonts can be utilized. If your ad is submitted in Microsoft Word, the fonts will not translate to the Mac. Please submit a hard copy of the ad if it is in Word so that the ad can be replicated accurately.

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